DESIGN STORY(IES)
OF CASTLES IN THE AIR, WOODEN SHACKS AND DETERMINATION
Sketches of megastructures that spanned entire cities, meadows and coasts enriched the architectural debate worldwide in the 1970s. The drawings and collages by Yona Friedman, Kenzo Tange, Buckminster Fuller and Archigram are still fascinating today due to their radical ideas. Yona Friedman in particular, born in 1923, is not only a French artist and architect, but also a visionary. His manifestos "Architecture Mobile" and "La Ville Spatiale" were trend-setting.
Some people will think to themselves in their old, angled apartment: How good that the utopias were not realized. Others, like the designer Dominik Lutz, may have had the idea of developing a spatial structure themselves. There's no need to invent a new social structure at the same time. Dominik Lutz wants to flexibly structure living spaces with just a single system element. A modest goal compared to Friedman's ideals. Lutz is not interested in creating living space or founding colonies in outer space, but rather in organizing everyday life spatially in the simplest possible way. So simple, in fact, that a three-dimensional structure can be built with a single pane of glass. He was enthusiastic about a logical trick that could be used to construct numerous combinations of shelves and room dividers - without screws, drilling, nailing or gluing, but simply by interlocking a single component consisting of a plywood panel and aluminum T-profiles that fit together perfectly. With a view to marketing, his professor recommended MAGAZIN. His design was convincing, but after examining the production possibilities and costs, he was turned down: too expensive. It couldn't be, Lutz thought, and contacted the manufacturing companies himself, tinkering and mediating with the technicians there until MAGAZIN ordered the first thousand panels.
However, he had never imagined how many pitfalls lurked in the production of a square board.
MAGAZIN1971
The book for MAGAZIN! 50 years of MAGAZIN encourages a special look at themes and products, stories and current affairs. Founded in Stuttgart in 1971, MAGAZIN has experienced and written history. Companions and contemporaries, product designers, customers and lovers of the brand have their say on what has happened. A collection of essays, e.g. by Sibylle Berg on "Schöner Wohnen" and Maxim Biller on "Erinnerungen von Morgen", meets contemporary topics on product design, design and furnishing. Supplemented by a special look at 50 exemplary products from the history of MAGAZIN. Including the popular and the little-seen, highlights and the inconspicuous, the favorite products of MAGAZINS and their background stories. 21x25 cm, 248 pages with many b/w and color illustrations, bound in fine linen Duchesse. Now available.
DISCOVER MORE
We are celebrating 50 years of enthusiasm for our products and selected range. Look forward to glimpses into our digital and analog shop windows.
In Stuttgart, 50 years ago, MAGAZIN was born. A store, an idea, a program formed an innovative company with stubbornness and perseverance.











