Berlin ist Gelb

The corporate design of the Berliner Verkehrsbetriebe: origins and present.

From the ticket to the train - the corporate design developed by Erik Spiekermann and his team at MetaDesign after reunification and the BVG's orientation and guidance system have become an iconic part of Berlin's cityscape over the past three decades. With its high recognition value, the corporate design stands for city marketing without showing the television tower. Today, the functional and proven design system is one of the modern classics of transportation design. The authors of this book offer more than a historical view of the BVG's appearance: they trace the development of the design with insightful texts, well-researched archive material and interviews with the key players. This makes it clear how good design can last for decades and adapt to the requirements of the times.

(Publisher's text - reproduced with kind permission)