Idea - Icon - Idol A tribute to an icon that has a permanent place in the MAGAZIN range: With this book, the HfG Archive / Museum Ulm places one of the most famous designs created at the Ulm School of Design (HfG) at the center of an analytical presentation for the first time. Detailed insights not only make it possible to understand a design classic, but also to realize an original model of historiography that can be regarded as groundbreaking for further studies in design.